item.lol

Privacy Policy

Last updated: November 2, 2025

1. Information We Collect

item.lol ("we", "our", or "us") collects the following information when you use our website:

Analytics Data

We use Google Analytics to understand how visitors use our website. This service collects:

• Pages you visit and time spent on each page
• Your general geographic location (country/city level)
• Device and browser information
• How you arrived at our website (referrer)
• Search terms you use on our site
• Interactions with features (sorting, filtering, link clicks)

Cookies

We use cookies and similar technologies for:

• Analytics and performance measurement (Google Analytics)
• Remembering your cookie preferences

2. How We Use Your Information

We use the collected information to:

• Improve our website's functionality and user experience
• Understand which features are most valuable to users
• Analyze usage patterns and optimize performance
• Generate aggregate statistics about website usage

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share anonymized, aggregated data with:

• Google Analytics (as described in their Privacy Policy)

4. Data Retention

Analytics data is retained according to Google Analytics' data retention policies (default: 26 months). You can learn more about Google's data practices at How Google uses information from sites or apps that use our services.

5. Your Rights (GDPR)

If you are in the European Union, you have the right to:

• Access: Request information about data we hold about you
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data
• Portability: Request transfer of your data
• Object: Object to processing of your data
• Withdraw consent: Withdraw consent for analytics cookies

6. Cookie Management

You can manage your cookie preferences:

• Through our cookie consent banner
• By adjusting your browser settings
• By opting out of Google Analytics: Google Analytics Opt-out

7. Third-Party Services

Our website may link to external services:

• League of Legends Wiki (Fandom): When you click item links
• Riot's Data Dragon: For item images and data

These services have their own privacy policies and are not covered by this policy.

8. Data Security

We implement appropriate security measures to protect your information. However, no method of transmission over the internet is 100% secure.

9. Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

11. Contact Us

If you have questions about this privacy policy, please contact us at:

Email: acj.chathura@gmail.com

12. Legal Basis (GDPR)

Our legal basis for processing your data:

• Legitimate Interest: Website analytics and improvement
• Consent: Optional analytics cookies (where required by law)

13. Disclaimer

item.lol is an independent project not affiliated with Riot Games. League of Legends and Riot Games are trademarks of Riot Games, Inc.